Most large businesses have full-on content marketing programs and blogs, it’s just as important for a small business or new startup to integrate a blog as well. But a website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd.
Continue updated your audience about your business
Beside your company website, a blog is an excellent tool to keep your audience in the circle about your business. While a website might be more practical in content and straightforward in quality, a blog offers more elasticity to connect with customers, to updates in a way that shows who you are, not just what you do.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things we.
Great for building long tail and driving traffic
The main reason every company needs a website and blog is to grow visibility. Add simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
Can help improve internal linking
Unlike income linking, internal linking is something that is completely within your control. This means there’s no reason not to use them within your blog posts. It can help visitors with site navigation, pointing them to the most important pages on your website.